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Methodology for the analysis of the client base

Analysis of a client base is a valuable instrument for enhancing your business. It involves a systematic process of examining data related to a company’s clients with the purpose of gaining insights into their behavior, requirements, and preferences. 


It is recommended to conduct a client base analysis at least once a year during the development and revision of a company’s existing market strategy, as well as for medium-term sales planning. 


You can download the methodology for the analysis of the client base free of charge!