When preparing a communication strategy, we analyzed the pages of competing companies on social networks and determined the target audience of the store. Creating high-quality photos is the number one task for an online store. Customers make a purchase decision in minutes, and sometimes seconds, based on photos and videos.

The second selling point was high-quality, diverse content, including user-generated content, as well as that of popular food bloggers with whom we have worked on a barter basis. Each of them received a package with the client’s products and created dishes using them, publishing their own recipes illustrated with photos on the channel. They aroused great interest among customers, at the same time encouraging them to make purchasing decisions.