The main task of the SMM agency is to create social content that can attract attention and create a community, not only get “likes”. The materials for Instagram SleepApp were varied in terms of form: videos, photos, slides with text, quotes, and categories: new stories, backstage, stories for children, and useful tips.

We have created personalized content for the Sleep application because its task is to solve the problem of sleep of various groups of users: businesswomen and young mothers, fans of spending time on social networks, active athletes, and children. Updated information based on the client’s scientific expertise created a loyal audience that actively commented on and participated in the live broadcasts.

Each social networking site or individual project, such as work with bloggers, which we did for the Sleep App client, was like a separate startup. We created a strategy, thoroughly analyzed the competitors, prepared references, and read the specialist literature. We tried to make the best use of the budgets, resources, and talents of our team.