Mobile application marketing is significantly different from other products. This segment is currently one of the fastest growing in the world, especially in the United States, where we also have customers. In promoting mobile applications, it is important to take the right steps to gain an advantage in a dynamic and increasingly competitive environment. We adjust all classic and internet marketing tools, taking into account the specialties of our client’s activities. Social networks together with SEO promotion are the main sources of traffic for mobile applications, which is why content and a well-thought-out social media strategy are extremely important in this case.